AdMob opens the gates to other mobile ad networks | VentureBeat - Apple iAd for iPhone and iPad

Mobile ad network AdMob, a San Mateo, Calif. startup that Google hopes to acquire as soon as the FTC approves the deal, has removed two major restrictions in hopes of broadening its customer base.

First, it has enabled support ahead of time for Apple’s iAd system that will serve ads to iPhones and iPads. They did this by complying with confidential rules and restrictions Apple has provided. AdMob customers will be able to use both AdMob’s network and iAd.

via venturebeat.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Location-Based Ads a Goldmine, Says Survey - 50% of Users Take Action - Mobile location-based advertising

Although the privacy issues surrounding Facebook's new, opt-out only data sharing policies are making people uncomfortable, one area where folks are apparently happy to have their private data shared is on their mobile phones. And by private data, we mean exact GPS coordinates. Coordinates that are shared with software developers, ad networks and location-based service providers in return for free location-based mobile applications and geo-targeted ads.

In fact, one in four U.S. adults use mobile location-based services

via readwriteweb.com

Need assistance setting up a location-based advertising campaign? Contact mobile Internet marketing consultant Brent Purves in Vancouver Canada at http://www.BrentPurves.com or brent [at] stirgroup.com http://www.StirGroup.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Apple Reveals iPhone Software with In-Built Advertising - iads

The company's new mobile advertising platform, called iAds, is built into the operating system--application developers will be able to use it to sell ads and will get 60 percent of the revenue.

Mobile advertising is seen as a potential goldmine because, at least in theory, advertisements can be tailored to a person's precise location and activity.

The announcement will intensify competition between Apple and Google

via technologyreview.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Could Apple Actually Beat Google in Mobile Advertising? Iphone & Admob Mobile Advertising

So does Apple, whose specialty isn’t advertising, stand a chance in a duel to the death with the Google juggernaut? The answer is a surprising “yes”, depending on what shape iAd takes and how the iPhone vs. Android () battle plays out. It’s fighting a more experienced competitor, though.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Could Apple Actually Beat Google in Mobile Advertising? Iphone & Admob Mobile Advertising

So does Apple, whose specialty isn’t advertising, stand a chance in a duel to the death with the Google juggernaut? The answer is a surprising “yes”, depending on what shape iAd takes and how the iPhone vs. Android () battle plays out. It’s fighting a more experienced competitor, though.

via mashable.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google and Yahoo Face Off Over Local Ads

Yahoo this week described itself to Forbes.com as “laser focused” on bringing local brand advertisers online. Meanwhile, Google’s director of mobile advertising, Diana Pouliot, told an audience at a CTIA-related event that a third of mobile Google searches are now related to the location of the searcher.

It’s no secret that local and mobile advertising are growth areas — Borrell recently projected that location-based mobile spending would grow to $4 billion in 2015 from $34 million in 2009 — but now both giants and startups are rushing to get their ducks in a row. Yahoo says it wants to bring on national chains like fast food restaurants that advertise regionally, but often spend just 1-2 percent of their budgets online. “Local display is about to take off,” Lem Lloyd, Yahoo’s VP of channel sales for North America, told Forbes.

via salon.com

Need assistance or consulting with advertising your Vancouver or international business or organization using local or mobile online advertising in Google or Yahoo? Contact Brent Purves at Stir Communications Group Vancouver http://www.StirGroup.com today

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google buys mobile ad network ADMOB

Google buys mobile ad network ADMOB for $750 million | Media News http://ow.ly/B3Tr

Mobile Advertising: Google Set for Richer Advertising on Smartphones

Mobile Advertising: Google Set for Richer Advertising on Smartphones http://ow.ly/t65C ~4