How To Create High-Converting Landing Pages

In this post I present some intermediate level landing page optimization tactics. I toss in a couple of real-world scenarios and we will work from some basic assumptions. This article is targeted for Google AdWords advertisers with direct marketing goals in mind, although the same principles apply to other search engines just as well.

Landing page optimization has two main goals:

• Increase conversions for clicks that get to the page
• Increase Quality Score (Google only) so that you can lower your CPC for the same clicks

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Google AdWords Search Funnels Launched: See All The Keywords That Led To Conversions

Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action. This feature is being rolled out over the next few weeks, so keep an eye out for it.

Until now, Google would only show you the last keywords that led to a conversion. In many cases, searchers will go through a searching process that includes research that might not lead to an immediate sale but may assist in a sale after a few more searches.

via searchengineland.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves