Location Based Advertising: Game-Changing Opportunities for Internet Marketing with Foursquare, Facebook Pages, Gowalla, Yelp

Tuesday, September 07, 2010

We are at the beginning of an exciting new era of location based advertising that integrates geo-location with advertising and apps. Foursquare, Facebook Places, Gowalla, Yelp, BrightKite, Loopt. These are just a few of the geo location based applications that are going to change everything in advertising & marketing.  Location based advertising allows anyone to target potential customers when they are within a certain distance from a select location such as a store, event or meeting place. Start thinking now how your business can integrate its goals, offerings, services and products with location based advertising opportunities.

Have you claimed your business location in Foursquare or Facebook Pages? Do it today. We can help with all of your social media marketing needs. Take control of your social media presence so your existing and potential future clients and customers can accurately find, check in and post about your business.

via stirsolutions.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

Facebook: Into the Open Graph - The Day the Internet Went Social - Social Internet Marketing

Facebook CEO Mark Zuckerberg doesn't shy away from grand promises. At the release of Facebook's ill-fated Beacon content-sharing platform in November 2007, he called it a once-in-a-century shift in media. Last week, he made another grand pronouncement, this time when introducing Open Graph, Facebook's audacious plan to serve as the de facto social operating system for the Internet. The new system, he said, is "the most transformative thing we've ever done for the Web.

via brandweek.com

Need help cutting through the clutter with social networks and social media marketing? Contact the social media marketing experts at 11 Marketing today http://www.11Marketing.com or email brent [at] stirgroup.com for a free social media marketing consultation

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves

Measuring The Value Of Social Media Advertising - Facebook Advertising

Nielsen found that the first type of ads on average generated a 10% increase in ad recall, a 4% increase in brand awareness and a 2% increase in purchase intent among users who saw them compared with a control group with similar demographics or characteristics who didn’t.

According to Nielsen, that increase in advertising recall jumped to 16% when ads included mentions of friends who were ‘fans’, and 30% when the ads coincided with a similar mention in users’ newsfeeds.

via techcrunch.com

Posted via web from Vancouver Internet Marketing Consultant - Brent Purves